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portrait by Karim Sadli
It is primarily the story of a woman: a dreamer, a traveller, and a lover. For almost ten years Aurelie Bidermann created jewellery at her image. She, a woman of rich experiences, whose soul is moved according to her adventures, her encounters and her discoveries. It's the look, this fancy and romantic look she lays on life that makes her creations so desirable. As many artists, childhood, and its excess of fantasised stories, nourishes the Aurelie Bidermann universe. As a child already, this cosmopolitan Parisian girl invented fairy stories, was dumbfounded at her grandmother's jewels, reproduced images that flash in her head in her drawing book. She was creating a world of her own, notably inspired by her parents' artistic community.
Curious and contemplative, she brought sensations and memories from her many travels to India, Brazil and Japan. At the age of choices, Aurélie Bidermann, realised that Art, in all its forms, made her vibrate. What especially elated her endlessly was that Art carries imprints of the past. She never ceased to search for these wonders into the antique shops or the flea markets. After a master of art history between Paris and London, and a passage through the Sotheby's auction house, she obtained a diploma in Gemmology in Antwerp. His fate then emerged naturally, as nicely as the first lucky charms she made for her friends. Thus her brand would be known, attracting all girls that love evocative jewellery.
Since then, Aurélie Bidermann has built a unique world where symbolism still holds a major role, where the past and present are combined with originality, where her pieces are like those artists jewellery she cherishes so much, where nature, travel, history but also photography, architecture or music, are endless sources of inspiration. The Collections are subtly reflecting the personality and sensibility of the designer, who divides her time between Paris and New York.
Thus, like her, the sublime creations of Aurelie Bidermann reinvent themselves constantly. Snakes, feathers, lace, insects, wheat, the leaves of Ginkgo - always dipped in gold - or the famous braided Do Brasil have now become her heritage. They became her keys, timeless classics that she constantly reinterprets. Over the years, she worked hard to revisit its star pieces, to enrich the vocabulary, to give it that little extra something that characterizes her so well. She plays with her codes as we play with our identity. Season after season, she enhances the DNA pieces reflecting her moods. Contemporary, she is saying about her jewels that they are 'organic'; she perfectly transcribes the world she feels around her. It is certainly this perpetual thought process that has attracted designers like Proenza Schouler and Jason Wu, with whom she collaborated for their shows; or Sofia Coppola, Gwyneth Paltrow and Beyoncé, women with extraordinary destinies, like that of Aurélie Bidermann.