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The Maison
THE MAISON
AURÉLIE BIDERMANN, PARISIAN HOUSE OF JEWELRY AND HAUTE-FANTAISIE JEWELS.
Imagine a dream Paris from which you could freely leave, only to return. A poetic escapade between Haussmann façades and tropical exuberance, the backstreets of Montmartre and the Lower East Side, the Luxembourg Gardens and the Amalfi Coast, Central Park and the Tuileries Basin: this is the spirit of Maison Aurélie Bidermann.
Founded in 2004, Aurélie Bidermann is a brand that reflects the DNA of its eponymous founder: a taste for travel to far-off sunny lands, vacations on the shores of the Mediterranean with its secret corners and shores, and a special affinity for Paris, New York and Rio... Inspired by painting, photography and architecture, Aurélie Bidermann has brilliantly captured the style of girls who quickly fall under the spell of its trendy creations.
Jewelry is conceived as a veritable accessory, an adornment that becomes the highlight of an outfit: it is the mark of a style, of an asserted allure. Paris and beyond: this is the creative crucible of the house, fueled by a very Parisian sense of coquetry that claims both beauty and lightness. This spirit infuses Aurélie Bidermann's collections, which follow the rhythm of fashion, and those who wear them have an assertive creative sensibility.
Volumes are assumed. Aurélie Bidermann's jewels assert themselves and are worn in majesty. Choose a Ciotollo long necklace, a pair of Cherokee earrings or an Esteban cuff, and a style emerges, an allure takes shape!
In Paris, Rive Gauche in 2012 and Rive Droite in 2017, Maison Aurélie Bidermann offers its collections veritable showcases, cosy spaces where people like to come to escape. When the first boutique was opened in the heart of Saint-Germain-des-Prés, it was more than just a sales space; it was a Parisian "story with four walls", where the Amalfi coast and the festive spirit of Capri were invited in. On the right bank, the rue Royale boutique is designed like an old French mansion evoking 20th-century Provencal houses.
Long necklaces, bracelets, cuffs, rings and earrings in 18-carat gold-plated metal, covered with stones, mother-of-pearl or criss-crossed with multicolored cotton threads, the haute fantaisie collection is a veritable treasure chest. Colors intertwine, evoking the wonders of nature: delicate lace, ginkgo or clover leaves, joyful gri-gri or lucky wheat, haute fantaisie is also daring with colorful pieces that have become wardrobe essentials, like the Diana and Katt lines, whose sorbet hues cultivate summer all year round.
BRACELETS, RINGS AND CUFFS PILE UP HAPPILY, NOTHING IS EVER TOO MUCH WHEN YOU'RE WEARING AURÉLIE BIDERMANN! MORE IS BEAUTIFUL COULD BE THE HOUSE MOTTO
